Produce Associations

Painful Pivot for Produce Trade Associations: To ‘Rightsize’ and Re-evaluate Their Purpose

December 21, 2020 Jim Prevor’s Perishable Pundit

With the pandemic causing the Produce Marketing Association (PMA) to lay off many longtime staffers, and the foodservice side of the produce industry still reeling, Jim Prevor’s Perishable Pundit has been evaluating the best approach for the industry to follow when it comes to assessing the future of its national trade associations. …

Bruce Peterson Asks the Question: How Can Today’s Produce Associations Serve The Industry? …And Who Will Pay For It?

September 30, 2020 Jim Prevor’s Perishable Pundit

We’ve been running a series of pieces discussing what the best options are for the produce industry in terms of the organization, or re-organization, of its national trade associations. We ‘ve discussed this issue, literally, for more than a quarter century, and you can see some of that discussion here. …