Walmart Launches bettergoods, A New Private Brand Making Elevated Culinary Experiences Accessible for All

May 6, 2024 Walmart

Bettergoods marks Walmart’s largest private brand food launch in 20 years and the fastest food private brand Walmart has brought to market, highlighting the speed with which Walmart can bring trend and innovation to market at scale.

BranchOut Food Announces Third Contract with Nation’s Largest Retailer, to Total $8M in Annualized Revenue

April 26, 2024 BranchOut Food Inc.

BranchOut Food Inc., a pioneering food technology company and producer of dehydrated fruit and vegetable-based products, announced it has expanded its existing relationship with the nation’s largest retailer. The new agreement brings the total annualized value of commitments from the retailer to over $8.0 million annually.

UNFI Produce Implements New Technologies and Processes; Expands Private Label Options

August 8, 2022 UNFI

Consistent with its commitment to deliver the highest quality produce, United Natural Foods, Inc. announced it has implemented new technologies and processes to enable the Company to shorten certain delivery times by over a day and harness the full potential of UNFI data points to deliver fresher produce to its customers.

Following a Record Q1, Misfits Market Announces First-Ever Private Label ‘Odds & Ends’ to Help Consumers Save on Quality Pantry Staples

April 14, 2022 Misfits Market

Misfits Market, the online grocery platform focused on accessibility, affordability, and sustainability, today announced the launch of its first-ever private label, Odds & Ends. The launch of Misfits Market’s private label – which currently includes pantry staples such as coffee and snacks like nuts, dried fruit, and dark chocolate-covered mini pretzels – ensures Misfits Market’s customers can easily stock up on all of their favorite high-quality, affordable groceries during their weekly shop.

PLMA: Private Brands Post Strong Q1 Growth

The Private Label Manufacturers Ass​ociation has announced that private brands experienced impressive sales gains in the first quarter of 2022.