It’s Prime Time to Market Prime Beef

September 5, 2019 The Beef Checkoff

Prime beef commands a price premium thanks to its superior flavor, tenderness and juiciness, but what’s the best way to convey these attributes to shoppers to motivate them to pay more for an elevated experience?

Is Rising Tide of Prime Beef Good News or Too Much of a Good Thing?

While Choice numbers rose steadily since 2007, it wasn’t until 2015 that Prime carcasses in the mix really began to make an impact. Since then? They’ve continued to increase dramatically, frequently setting records.