19th Annual Power of Meat Reports Strong Meat Consumption, Evolving Consumer Trends
According to data cited from Circana, overall household penetration averages above 97% for all incomes, ethnicities, household sizes and ages. Generation X (the smallest of the generations) accounts for the greatest proportion of sales (32%), while Boomers buy meat most frequently (53 times per year), and Millennials spend the most money per meat purchase (nearly $17). …
