A limited time offer of four different varieties of original crispy-loaded fries, boosted guest orders by 33% for Twin Peaks, one of the nation’s fastest growing top 200 chains. These new super craveable potato menu items resulted in over $5 million in incremental revenue for the brand with more than 400,000 dishes sold during the six-month launch period. …
“It’s official: the latest Dietary Guidelines for Americans have yet again confirmed the importance of eating more vegetables such as potatoes that provide potassium and vitamin C.1 …
Fresh potato sales increased significantly from July 2019 through June 2020, and so did the number of households buying potatoes. Eighty-eight percent of households purchased potatoes on an average of 10 times during the 52-week period. …
Retail potato sales soar, increasing 10.4% in dollar sales and 9.3% in volume sales between July 1, 2019 and May 19, 2020, according to IRI. All potato categories across the retail store, except deli-prepared sides, increased in dollar and volume sales. …
IRI data for the third quarter of the marketing year (January – March 2020) showed growth in both dollars and volume for total potato sales at retail. Total dollar sales increased by 15.5% and volume increased by 15%. …
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