The Plant-Based Meat Wars Are Hitting the Courts

Bad news for anyone who uses Thesaurus.com to come up with brand names: Citing trademark concerns, a European court just blocked Nestlé from naming its plant-based burger line the “Incredible Burger.”

Hälsa Foods Paves the Way for U.S. Dairy Farmers to Move to Plant-based Agriculture

May 15, 2020 Hälsa Foods

Hälsa, maker of the first and only 100% clean oatmilk yogurts, had a historic day as the brand planted Scandinavian-style organic oat seeds at the pilot farm for their dairy-to-oat conversion program in upstate New York.

Impossible Foods to sell Plant-based Burgers in Kroger’s 1,700 Stores

May 5, 2020 Reuters

Plant-based meat maker Impossible Foods will start selling its flagship burgers in supermarket chain Kroger Co’s 1,700 stores in the United States, as it taps growing demand for vegan alternatives among home chefs.

Northam Vetoes Bill That Would Define ‘Milk’ as Coming From a ‘Healthy Hooved Animal’

April 17, 2020 WHSV

The bill would have prohibited plant-based milk alternative products from marketing their products as milk. If it had been passed into law, HB 119 would have directed the Board of Agriculture and Consumer Services to launch a plan banning any products mislabeled under the new definition from Virginia stores.

Maestri d’Italia Rebrands Plant-Based Deli Slices

April 13, 2020 Maestri d’Italia Inc.

We were extremely excited to introduce our new plant-based deli slices to the industry – re-branded under the new name Mia, with new packaging and 2 added varieties: Turkey and Pepperoni.