plant based

Danone Introducing Plant-based “Dairy-Like” Segment for Reluctant Dairy Fans

September 29, 2021 Danone

Applying its expertise in both dairy and plant-based beverages (via Silk and So Delicious Dairy Free), Danone’s experts deconstructed beloved dairy attributes and sensory experience (including “mouthfeel”) and then recreated them by blending a mix of familiar, high-quality plant-based ingredients. The result is a new plant-based “Dairy-Like” segment of plant-based products that don’t taste like any specific plant-based ingredient (almond, oat, soy, etc.) and are so rich and creamy, fans won’t miss dairy. …

Lightlife Debuts Breakthrough National Campaign, ‘Simple Ingredients for a Full Life’

September 28, 2021 Greenleaf Foods, SPC

Lightlife unveiled a new integrated marketing campaign that illustrates the company’s belief in simple, delicious, plant-based food. The 30-second spots, aptly named “Thrive” and “Inside,” will air across a variety of television, online video and social channels in North America, and feature the distinctive voice of award-winning actor Awkwafina. Set against breathtaking nature scenes, the films encapsulate Lightlife’s ethos in living well, eating clean, and keeping things simple. …

JUST Egg Launches National ‘Really Good Eggs’ Brand Campaign

September 27, 2021 Eat Just, Inc.

Eat Just, Inc., a company that applies cutting-edge science and technology to create healthier, more sustainable foods, today announced the launch of a bold new multi-million-dollar brand campaign for its popular plant-based JUST Egg products. The “Really Good Eggs” campaign kicks off this week with a series of ads distinctively narrated by comedian and JUST Egg mega-fan J.B. Smoove, known for his role on HBO’s “Curb Your Enthusiasm,” which returns for an 11th season this fall. …

Smithers-Oasis Launches OASIS TerraBrick™ Floral Media

September 23, 2021 Smithers-Oasis

Smithers-Oasis, a worldwide leader in the floriculture and floral design industry, is launching a new floral design media – OASIS® TerraBrick™ Floral Media. Made with plant-based, renewable, natural coir and a compostable binder, OASIS® TerraBrick™ Floral Media has been certified OK compost HOME and OK compost INDUSTRIAL. …

Feel Foods Ltd. Signs Definitive Agreement to Acquire Vegan Cheese Company “Black Sheep Vegan Cheeze”

September 23, 2021 Feel Foods Ltd.

Black Sheep was co-founded in 2017 by a vegan husband and wife team from Armstrong, British Columbia, Canada’s cheese capital with a mantra that; eliminating dairy is not only for the numerous health benefits but also because of the cruelty that happens in the dairy industry, not to mention the environmental impact. …