The Pennsylvania Beef Council (PBC) is sharing the message of beef and strength through a sponsorship with the NHL Pittsburgh Penguins in the 2019-20 season. The checkoff-funded effort between the PBC and the Penguins highlights beef as one powerful protein while also sharing sustainability messaging where appropriate. …
The Pennsylvania Beef Council (PBC) Board welcomed one new director during their annual meeting held on Wednesday, December 18, in Bedford. Newly elected to the council’s board is Mike Knapp, PhD. Knapp resides in Somerset County and fills the Western Region beef seat. …
The Pennsylvania Beef Council (PBC) has been a long time member and sponsor of the School Nutrition Association of Pennsylvania(SNAPa) to provide school foodservice professionals beef resources from recipe inspirations to farm immersion events. SNAPa is the statewide organization that is committed to advancing the quality of child nutrition programs through education and advocacy. …
The Pennsylvania Beef Council (PBC) and the Northeast Beef Promotion Initiative (NEBPI) partnered to provide a unique “Farm To Grocery Cart” beef and veal immersion experience for representatives from the Ahold Delhaize group. Those in attendance specifically represented the Giant Martin Brand which has 172 retail locations within the northeast. …
The Pennsylvania Beef Council (PBC) welcomes beef fans of all ages to join in the May is Beef Month celebration. …
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