The Pennsylvania Beef Council is helping expand the Beef. It’s What’s For Dinner. media campaign to further promote beef in PA and across the country. The campaign and its related state extension are managed by staff with advertising expertise at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. …
Beef and veal have been popular this past year within middle and high school culinary classrooms across the state. For its eighth year, the Pennsylvania Beef Council (PBC) with support from Mountain States Rosen and Marcho Veal provided beef and veal grants to family and consumer science educators during the 2019-2020 school year with over 1,900 students benefitting from the grant program. …
The Pennsylvania Beef Council (PBC) is sharing the message of beef and strength through a sponsorship with the NHL Pittsburgh Penguins in the 2019-20 season. The checkoff-funded effort between the PBC and the Penguins highlights beef as one powerful protein while also sharing sustainability messaging where appropriate. …
The Pennsylvania Beef Council (PBC) Board welcomed one new director during their annual meeting held on Wednesday, December 18, in Bedford. Newly elected to the council’s board is Mike Knapp, PhD. Knapp resides in Somerset County and fills the Western Region beef seat. …
The Pennsylvania Beef Council (PBC) has been a long time member and sponsor of the School Nutrition Association of Pennsylvania(SNAPa) to provide school foodservice professionals beef resources from recipe inspirations to farm immersion events. SNAPa is the statewide organization that is committed to advancing the quality of child nutrition programs through education and advocacy. …
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