The convention includes 20 educational sessions spanning four main learning tracks: operations and strategy, growth and profitability, talent and staffing, and floral trends. Attendees will also participate in an interactive trends and challenges discussion, and hear keynote presentations addressing the industry’s biggest challenges and opportunities. …
The mission of the SAF is to connect and cultivate a thriving floral community through training, education, marketing, resources, and advocacy. They couldn’t have chosen a better president! Oscar has served on SAF’s Board of Directors since 2018 and has been at Rio Roses for decades. …
Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect. …
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