Prepare For Growth at SAF’s 139th Annual Convention

The convention includes 20 educational sessions spanning four main learning tracks: operations and strategy, growth and profitability, talent and staffing, and floral trends. Attendees will also participate in an interactive trends and challenges discussion, and hear keynote presentations addressing the industry’s biggest challenges and opportunities.

Oscar Fernandez Named New SAF President

October 10, 2023 Rio Roses / Equiflor

The mission of the SAF is to connect and cultivate a thriving floral community through training, education, marketing, resources, and advocacy. They couldn’t have chosen a better president! Oscar has served on SAF’s Board of Directors since 2018 and has been at Rio Roses for decades.

Society of American Florists Names New President-Elect

Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect.