Study Shows 69% of U.S. Consumers Demand Verification of Retailer & Brand Claims About Sustainability
Fairtrade America, the Marine Stewardship Council (MSC), and the Non-GMO Project have partnered to launch the “Little Labels, Big Impact” campaign to draw attention to third-party certification labels on food products that help build more sustainable and resilient food systems for people and the planet. Nearly 70% of American seafood consumers demand that retailers’ and brands’ claims about sustainability and the environment be clearly labeled and third-party verified (GlobeScan 2023). …