Next Gen LIVE!

New connections, world class education, and a bigger perspective of the floral industry — all in a destination city. The Society of American Florists’ Next Gen LIVE! conference Feb. 25-27 in San Diego is a one-of-a-kind industry experience for floral pros from all segments of the industry who are 45 years old and younger. That’s because the education, networking and activities are designed for and by the Next Gen to help them grow in their careers. …

The Society of American Florists’ third annual Next Gen LIVE! conference will take place February 25-27, 2024 in San Diego, CA. The event is created by – and for – the up-and-coming generation of floral professionals, aged 45 and younger.  …

Young floral professionals descended on Miami for the Society of American Florists’ second annual Next Gen LIVE!. The event brought together 180 young retailers, wholesalers, importers, growers, breeders and manufacturers from 31 states, Ecuador and Canada. Attendees experienced two days of education, networking and …

The Society of American Florists’ Next Gen LIVE! is returning to Miami next month. From June 11-13 young floral professionals will gather with their peers (45 and younger) from all segments of the industry for 3 days of networking, learning and immersive experiences.  …

The Next Gen Rising Star Award is a new award created by the Society of American Florists, which honors forward-thinking young professionals. Nominees must demonstrate creativity, innovation, tenacity and leadership in their work– and potential to make a positive impact on the floral industry. The recipient will be announced in September at SAF Phoenix 2023, the organization’s 138th Annual Convention in Scottsdale, Arizona.  …