Global Seafood Alliance Aims to Increase Seafood Consumption with First Consumer Marketing Campaign
The Global Seafood Alliance announced the launch of its first consumer marketing campaign to coincide with U.S. National Seafood Month in October. To capitalize on consumers’ shift to more seafood consumption and preference for fish that’s responsibly sourced, the campaign will communicate directly with consumers through earned and social media and engage retailers and foodservice operators to join in telling the story. …