Average Easter Spending Expected to be Highest on Record

Consumers plan to spend an average of $179.70 this Easter, the highest figure on record, according to results of the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. A total of 79 percent of Americans will celebrate the holiday and spend a collective $21.6 billion, down slightly from last year’s pre-pandemic forecast of $21.7 billion.

NRF: Valentine’s Day Spending to Total $21.8 Billion

February 1, 2021 National Retail Federation

Just over half (52 percent) of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.

Confident Consumers and Broader Buying Lead to Record Valentine’s Day Spending Plans

February 4, 2020 National Retail Federation

The unusually large increase in average spending appears to be due to strong consumer finances and a continued trend of consumers buying more gifts, cards, candy and flowers for friends, family, co-workers and pets.

Growing Emphasis on Convenience for Today’s Consumers

January 21, 2020 National Retail Federation

Today’s consumers increasingly prioritize convenience when it comes to purchases, and expect retailers to continue to offer innovative ways to save them time and effort, according to the latest issue of the Consumer View report released today by the National Retail Federation.

Mother’s Day Expected to Deliver Highest Consumer Spending to Date

Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to the annual survey released today by the National Retail Federation. A total 84 percent of U.S. adults are expected to celebrate in honor of their mothers and other women in their lives.