NRF: Valentine’s Day Spending to Total $21.8 Billion

February 1, 2021 National Retail Federation

Just over half (52 percent) of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics.

Confident Consumers and Broader Buying Lead to Record Valentine’s Day Spending Plans

February 4, 2020 National Retail Federation

The unusually large increase in average spending appears to be due to strong consumer finances and a continued trend of consumers buying more gifts, cards, candy and flowers for friends, family, co-workers and pets.

Growing Emphasis on Convenience for Today’s Consumers

January 21, 2020 National Retail Federation

Today’s consumers increasingly prioritize convenience when it comes to purchases, and expect retailers to continue to offer innovative ways to save them time and effort, according to the latest issue of the Consumer View report released today by the National Retail Federation.

Mother’s Day Expected to Deliver Highest Consumer Spending to Date

Mother’s Day spending is expected to total a record $25 billion this year, up from $23.1 billion in 2018, according to the annual survey released today by the National Retail Federation. A total 84 percent of U.S. adults are expected to celebrate in honor of their mothers and other women in their lives.

Fewer Consumers Celebrating Valentine’s Day but Those Who Do Are Spending More

February 1, 2019 National Retail Federation

Those celebrating plan to spend $3.9 billion on jewelry (given by 18 percent), $3.5 billion on an evening out (34 percent), $2.1 billion on clothing (18 percent), $1.9 billion on flowers (35 percent), $1.8 billion on candy (52 percent), $1.3 billion on gift cards (15 percent) and $933 million on greeting cards (44 percent). Gifts of experience such as tickets to an event or a trip to a spa are wanted by 40 percent and planned to be given by 25 percent.