The Foundation for Fresh Produce Engages Consumers With a Unique Twist this National Fruits & Veggies Month

Launched alongside the Have A Plant Movement in 2019 as an opportunity to elevate fruit and vegetable consumption as a national priority, the annual month-long celebration has inspired millions of consumers year over year since its inception. 

PBH Claims September as National Fruits and Veggies Month

Traditionally known as National Fruits and Veggies – More Matters™ Month, the organization is refining the title to elevate fruit and vegetable consumption as a national priority and to encourage a less-prescriptive approach when talking about and enjoying everyone’s favorite and flavorful plants – fruits and veggies.