National Cattlemen’s Beef Association

Meet Chuck Knows Beef: Beef. It’s What’s For Dinner. Launches All-Knowing Virtual Beef Assistant

April 1, 2019 National Cattlemen's Beef Association

Beef goes virtual as the iconic Beef. It’s What’s For Dinner. brand brings the knowledge of a rancher, the expertise of a chef, and the humor of a dad into the kitchen with the official launch of Chuck Knows Beef, a new beef virtual assistant. Powered by Google Artificial Intelligence and developed in partnership with VMLY&R, a leading digital marketing agency, Chuck is the new virtual go-to expert on all things beef. …

NCBA Announces Campaign for “Fake Meat Facts”

February 11, 2019 National Cattlemen's Beef Association

Today the National Cattlemen’s Beef Association launched a new campaign highlighting critical questions about the production of lab-grown fake meat. The Fake Meat Facts campaign will shine a spotlight on the many unknowns that the federal government must clarify before finalizing the regulatory framework for these emerging products. …