The Beef Industry Long Range Plan task force officially introduced its new five-year plan for 2021-2025 today at the Cattle Industry Summer Business Meeting in Denver. The task force’s mission is to ensure the long-term prosperity of the U.S. beef industry by sustainably producing the most trusted, highest quality and consistently satisfying protein for consumers around the world. …
“At this time, it’s impossible to measure the full effects of the virus or determine how it may continue to unfold. Although the full beef supply chain is being challenged by the outbreak, all segments of the industry are working closely together and must continue to do so. ” …
Today, the Beef. It’s What’s For Dinner. brand is reaching more consumers more frequently and more effectively than ever before. According to market research, when people are aware of Beef. It’s What’s For Dinner., they are more likely to eat beef more often and feel good about purchasing and preparing beef for their families …
On June 26th, the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, brought some serious beef to New York City with its latest influencer event “Entertaining with Beef.” The event brought together 14 local and national influencers for an exclusive hands-on experience that included cooking and butchery demonstrations and networking. …
Produce for Better Health Foundation (PBH) partnered with the National Cattlemen’s Beef Association (NCBA) during a panel discussion at this past weekend’s Everything Food Blogger Conference to share how seemingly disparate brands, beef and produce, have come together and partnered with influencers to change the perceptions of healthy, sustainable diets. …
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