Mother’s Day

Society of American Florists Advocates for Positive Marketing in the Lead-Up to Mother’s Day

May 22, 2024 Society of American Florists

During major floral holidays, many businesses choose to speak negatively about flowers in their marketing campaigns, using email subject lines like “Dump the flowers” and “Skip the Flowers,” or directly comparing their products to flowers in a negative light. As the voice of the floral industry, the Society of American Florists (SAF) responds to these businesses and urges them to reconsider their messaging. …

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Indulgence for Mother’s Day With a Reinvented Cheesecake

March 15, 2024 Puratos

Mother’s Day, a day that celebrates the remarkable women in our lives, provides an opportunity to express our love and gratitude. It’s a time to show appreciation for the mothers, grandmothers, and mother figures who have played an important role in our lives. This festive occasion presents a golden opportunity to create something truly special.  …

This Mother’s Day, Teleflora Shows that “The Hardest Part” of Motherhood Isn’t Helping your Children Grow, It’s Letting Them Go

May 3, 2023 Teleflora

Teleflora is showcasing the emotional journey of motherhood in its new campaign, “The Hardest Part: A Teleflora Love Story,” ahead of Mother’s Day. Contrary to popular belief, the hardest part of being a mom isn’t the day-to-day mess, stress, and exhaustion of raising children, it’s the bittersweet and emotional experience of letting them go so they can grow.  …

Sweeten Mother’s Day Sales With These Irresistible Baked Treats

May 3, 2023 BakeMark

As a trusted bakery ingredients manufacturer and distributor, BakeMark understands the importance of special occasions like Mother’s Day for bakeries and donut shops. This day presents a unique opportunity to create sweet memories and boost sales by offering irresistible baked treats that celebrate moms and make their day truly special. Mother’s Day treat ideas can help you make the most of this occasion, we’ve put together some tips on how you can increase sales for Mother’s Day. …

8 Tips to Maximize Your Mother’s Day Sales and Profits

May 1, 2023 Rio Roses / Equiflor

We’ve just recovered from the biggest floral holiday of the year (Valentine’s Day), and now we’re heading into the third biggest holiday: Mother’s Day! We know you’re well into planning, but we wanted to give you a few tips to help you make this Mother’s Day the most profitable yet. Here are eight simple tips to add to what you’re already doing to prepare and market your flowers: …