8 Essential Tips to Prepare Your Floral Business for Spring
With proper preparation, spring can be your most profitable season yet. So, start now and help your floral business bloom throughout spring and beyond. …
Mother’s Day
Uber Direct Inks Deal with Inovretail and Flower Station to Deliver Across London in Time for Mother’s Day
At the core of this partnership is Inovretail’s Seeplus fulfilment management platform, which combined with Uber Direct’s courier network, enables Flower Station to offer customers a fast same-day delivery option until shortly before store closure. …
Society of American Florists Advocates for Positive Marketing in the Lead-Up to Mother’s Day
During major floral holidays, many businesses choose to speak negatively about flowers in their marketing campaigns, using email subject lines like “Dump the flowers” and “Skip the Flowers,” or directly comparing their products to flowers in a negative light. As the voice of the floral industry, the Society of American Florists (SAF) responds to these businesses and urges them to reconsider their messaging. …
Indulgence for Mother’s Day With a Reinvented Cheesecake
Mother’s Day, a day that celebrates the remarkable women in our lives, provides an opportunity to express our love and gratitude. It’s a time to show appreciation for the mothers, grandmothers, and mother figures who have played an important role in our lives. This festive occasion presents a golden opportunity to create something truly special. …
This Mother’s Day, Teleflora Shows that “The Hardest Part” of Motherhood Isn’t Helping your Children Grow, It’s Letting Them Go
Teleflora is showcasing the emotional journey of motherhood in its new campaign, “The Hardest Part: A Teleflora Love Story,” ahead of Mother’s Day. Contrary to popular belief, the hardest part of being a mom isn’t the day-to-day mess, stress, and exhaustion of raising children, it’s the bittersweet and emotional experience of letting them go so they can grow. …