New Study Provides Insights from Retail Floral Shops and Owners

September 11, 2024 Floral Marketing Fund (FMF)

This new study explores the scope of sustainable practices currently being incorporated into retail floral businesses, gains an understanding of perceived barriers, and finds opportunities for improved resources and education to fill any existing gaps. 

New Study Explores Sustainable Floral Design Practices – Participate in the Survey Today!

The main objectives of the study are to explore the scope of sustainable practices currently being incorporated into retail floral businesses, understand perceived barriers, determine current feedback and questions that retailers are fielding from consumers on sustainable practices, and find opportunities for improved resources and education to fill any existing gaps.

Flowers Delivered For Hands-On Instruction in MSU’s Floral Design Course

One Mississippi State instructor has found a way to reach students all over the world and create immediate social and emotional connections through virtual floral design.