Millennial

Gen Z and Millennial Consumers Naturally Favor Organic Foods and Beverages

January 10, 2020 Packaged Fact

The prevailing demographic of organic consumers skews in two directions. Most obvious are consumers who are upscale (including higher educational attainment and household income). Less obvious are younger adult consumers of the Gen Z (ages 18-24) and Millennial (ages 25-39) generations, reveals Packaged Facts in the new market research study Eating Trends: Generational Food. …

American Bakers Association Unveils Most In-Depth Study on Gen Z Consumers Habits; Reveals Millennial Perceptions of Baked Goods

April 9, 2019 American Baker’s Association

The results not only show these consumer segments’ perceptions of health, purchase drivers, and digital experiences related to bakery but also indicate key trends for all consumer packaged goods companies to consider. …