Midan Marketing announced that Marla Camins has been appointed Associate Director of Public Relations and Brand Communications, a newly created role focused on providing strategic direction, oversight, and messaging for public relations initiatives for Midan and its clients. Camins will report to Steve Hixon, Midan’s VP of customer engagement. …
Product claims and attributes now appear more often on today’s fresh meat products. After successfully completing a beef attributes survey in April 2022, Midan Marketing recently completed a new self-funded market research survey focused specifically on the U.S. pork consumer to help marketers better identify and leverage their most compelling pork product attributes. …
Economic pressures, convenience, technology, sustainability and health – these five broad topics encompass a lot of what is shaping the meat industry today. As Midan looks to 2023, we have identified trends within each of these areas we expect to have the biggest impact on the meat channel. …
Stop me if you’ve heard this — and I know you have, because I say it all the time to anyone listening: As a meat processor, your biggest concern is NOT other meat producers. In fact, they could be your best allies in a shared struggle to combat the biggest threats currently facing the meat industry. …
A short time ago in a land not so far away, when you went to the grocery store to buy meat, you could reasonably assume everything in the meat case was made from responsibly harvested livestock and that the ingredients list would include, well, meat. Today, food technology has advanced to a point where the definition of “meat” is a bit fuzzier than it once was. …
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