Midan Marketing

Embarking on its 20th year of operation, Midan Marketing is a full-service marketing agency driven by a singular mission – to champion the value of meat. Co-founded in 2004 by ranch and farm kids, Michael Uetz and Danette Amstein, Midan Marketing initially served both meat and non-meat clients. …

The World Meat Congress will return for its first event in five years on October 11-13, 2023 in Maastricht, the Netherlands. Hosted by the International Meat Secretariat and Dutch Meat Industry Association (COV), hundreds of people working in meat and adjacent industries are expected to attend. On the agenda are current global challenges for the industry, such as the role of meat in the global climate conversation, society’s expectations about animal welfare, the labor market and meat alternatives. Midan Marketing’s Michael Uetz will present on U.S. consumer trends related to animal protein on October 12. …

The last few years have changed the meat industry and they’ve changed the meat consumer. Pandemic, inflation, sustainability, e-commerce – the list of events and ideas reshaping how our consumers make purchase decisions is long. But today’s meat and poultry consumers don’t have to be a mystery. Midan’s new proprietary Meat Consumer Segmentation 3.0 research, releasing today, sorts consumers into five brand new segments. …