The Meat Consumer Segmentation study was pioneered by Midan in 2016. The latest research, released in 2023, revealed new consumer segments that represent significant shifts in how consumers shop for and prepare meat. …
Most of the time, the Midan team is focused on looking forward, with our research eye trained on today’s meat consumers: In what ways are they evolving into the meat eaters of tomorrow? But around this time every year, we stop and take an intentional look backward—specifically, at our Top Trends to Watch report. …
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