Midan: Brand Awareness Versus Conversion
Brand awareness is all about making and keeping your name top-of-mind with potential customers. …
Midan
Midan Shares 5 Reasons to Keep Educating Consumers
The world looks very different now than it did 20 years ago. Every aspect of the meat industry, including meat consumers, has evolved dramatically, making the case even stronger for ongoing education and engagement. …
Midan Marketing Principal Danette Amstein Will Take Mainstage at 2024 Animal Health Summit
The Meat Consumer Segmentation study was pioneered by Midan in 2016. The latest research, released in 2023, revealed new consumer segments that represent significant shifts in how consumers shop for and prepare meat. …
Midan 2024 Mid-Year Trends Update
Most of the time, the Midan team is focused on looking forward, with our research eye trained on today’s meat consumers: In what ways are they evolving into the meat eaters of tomorrow? But around this time every year, we stop and take an intentional look backward—specifically, at our Top Trends to Watch report. …
