McDonald’s

FFAR Announces $ 4M Animal Welfare Technology Research Initiative, In Partnership With McDonald’s

April 8, 2019 Foundation for Food and Agriculture Research

The Foundation for Food and Agriculture Research (FFAR) announces the launch of the SMART Broiler, a research initiative offering $4 million for research supporting the development and commercialization of automated monitoring tools that quantitatively assess key animal welfare indicators in broiler chickens. …

McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience

March 28, 2019 McDonald's

McDonald’s Corporation (MCD) and Dynamic Yield Ltd. today announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. …