McDonald’s

U.S. Egg Market Cracks After McDonald’s Pledges Cage-Free McMuffins

April 15, 2019 Leslie Patton, Bloomberg

The world’s largest restaurant company is about a third of the way to meeting its goal of being entirely cage-free in the U.S. by 2025 — a target it shares with a broad array of retailers and food producers. The expected surge in demand has sparked barn upgrades across the country over the last several years, with producers building facilities that give hens a bit more space. …

FFAR Announces $ 4M Animal Welfare Technology Research Initiative, In Partnership With McDonald’s

April 8, 2019 Foundation for Food and Agriculture Research

The Foundation for Food and Agriculture Research (FFAR) announces the launch of the SMART Broiler, a research initiative offering $4 million for research supporting the development and commercialization of automated monitoring tools that quantitatively assess key animal welfare indicators in broiler chickens. …

McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience

March 28, 2019 McDonald's

McDonald’s Corporation (MCD) and Dynamic Yield Ltd. today announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. …