The aim is to continue to drive seafood consumption as well as strong return-on-investment for the suppliers, brands and retailers supporting the campaign. To date, the promotion has returned an average of $4 for every $1 invested in marketing. …
SNP partnered with the Texas-based supermarket chain to target current seafood consumers that saw an increase in January sales v. the previous 12 weeks. The campaign, supported by nine H-E-B seafood suppliers and key media influencers like Valentine Thomas, drove a strong return on investment of $4.24 for each $1 marketing spend. …
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