Price Comparisons Show Supermarket Weekly TPRs Often Beat Aldi and Lidl EDLPs
To win against Aldi and Lidl, supermarkets need to change their traditional approach to competing against hard discounters and embrace new strategies that leverage their strengths, according to Bill Bishop, Chief Architect of Brick Meets Click. Bishop presented this guidance last month at the 2019 NGA convention in San Diego, CA. …
