A survey of brand managers conducted by The Path to Purchase Institute (P2PI) ranked Kroger Precision Marketing by 84.51° (KPM) as the #1 retail media network for Targeting Effectiveness and Measurement Capabilities. Survey results appear in the P2PI 2023 annual trends report. …
Omnicom Media Group, the media services division of Omnicom Group Inc. announced a strategic collaboration with Kroger Precision Marketing (KPM) that will deliver early-adopter opportunities to Omnicom clients. Kroger Precision Marketing is the retail media network powered by 84.51°. …
Kroger Precision Marketing (KPM), the retail media business of the Kroger Co. powered by 84.51°, is expanding access to its on-site advertising inventory. Advertisers may now use one of three preferred advertising management platforms to buy product listing ads on Kroger ecommerce sites. Pacvue, Skai and Flywheel Digital are the inaugural platforms with access to the API. …
The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, today announced the launch of a new private programmatic advertising marketplace. The Kroger Private Marketplace allows agencies and brands to reach consumers by applying Kroger audience data to programmatic campaigns within their preferred ad-buying platform. …
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