The campaign aims to enhance the Italian agricultural tradition and make its excellent products – kiwis, fresh and processed tomatoes, oranges and apples – known to a public increasingly attentive to quality and health benefits. …
This month, lifestyle retailer and design company Concepts International—famous for collaborating with manufacturers including New Balance, Nike and Adidas—has taken this unassuming fruit as the inspiration behind its latest collaboration with New Balance footwear. The New Balance 992 “Low Hanging Fruit” sneaker honors Dr. Frieda Caplan, the “Kiwi Queen,” and injects her spirit into popular culture. …
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