William H. Kopke Jr., Inc.; a vertically integrated fruit and produce company since 1937, has unveiled their redesign for the SWEETUMS® family of branded citrus items. The family of branded produce includes citrus, grapes, cherries, pears, kiwi and berries; designed to represent a cohesive brand experience for the consumer. …
Zespri’s first-ever charter vessel to the U.S. arrived in the Port of Los Angeles on May 9 delivering SunGoldTM Kiwifruit to meet growing consumer demand. This shipment kicks-off another anticipated season as more and more consumers look for delicious and nutritious options to add to their basket. Zespri’s integrated consumer campaign is designed to communicate the benefits of SunGoldTM and drive traffic to retailers carrying the #1 selling kiwi brand. …
Zespri is excited to reveal the new shipper displays with updated graphics that showcase Zespri’s exciting new consumer digital marketing campaign. …
First bringing red kiwifruit to North America nearly a decade ago, and again in recent seasons, the leading grower, marketer and distributor of fresh produce from around the world is looking to build the market with this category complement through a fresh crop from Italy and Greece. …
Visit the Zespri booth #171 during The New York Produce Show December 13-16, 2021. It’s their first live produce event since the start of the pandemic. In addition to celebrating the success of Zespri SunGold Kiwifruit accounting for 47 percent of the total kiwi category growth, local and international staff will be available to share information on successful selling tools, customized programs, and resources available to help promote Zespri’s Northern Hemisphere SunGold Kiwifruit. …
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