Vital Farms and King Arthur Baking Company Introduce a Holiday Kit Created to “Bake it Forward” This Season

November 18, 2020 Vital Farms

While the holidays may look different this year, Vital Farms and King Arthur Baking Company are hoping to make the season just a little sweeter with a new holiday kit full of gifting essentials created to help connect with loved ones from afar.

King Arthur Flour, Now King Arthur Baking Company, Rebrands to Celebrate Commitment to Baking

July 20, 2020 King Arthur Flour

The country’s oldest flour company is now King Arthur Baking Company. The rebrand of King Arthur Flour reflects what the company has always been: a company of bakers who believe in the power of baking to forge community and bring joy.