After 27 years and millions of pounds of avocados sold, Index Fresh Vice President of Sales and Marketing, Todd Elder is retiring. Over the course of his trailblazing career, Elder and his sales team helped to transform the avocado from an exotic fruit rarely seen outside of a chip and dip bowl to a produce section powerhouse beloved for its health attributes and its delicious versatility. …
Heavy volumes of avocado imports are expected in the US in 2023, which has industry experts anticipating a more saturated market than the avocado-lite 2022. Avocado packer and marketer Index Fresh is working to keep California growers informed and positioned to benefit from the best possible pricing windows amid potentially crowded market conditions. …
Avocado industry leader Index Fresh recently bolstered its sales staff with the addition of veteran produce salesman and lifelong avocado lover Nic Vallejo. When you grow up in the town that hosts the annual California Avocado Festival, Carpinteria, Calif., selling the fruit comes as naturally as the A-B-Cs. Vallejo has paired his early avocado immersion with 20 years of produce industry experience and over a decade of sales experience before being hired by Index Fresh. …
Index Fresh is sticking a fork in one of the tastiest California avocado seasons ever. For avocado growers, the 2022 season meant six months of record pricing and returns on their fruit. For consumers of California avocados, the 2022 season meant excellent quality fruit that was available early and often. …
While its meteoric rise in popularity has made the avocado a staple in many households, the newest member of Index Fresh’s sales team, Brandon Rossi, intends to elevate that statement to “every household.” The company is thrilled to add Rossi to a team that upholds a legacy of connecting customers with the freshest and most delicious avocados. …
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