Hortgro will connect with target audiences in the areas where the product will be available via online advertising through social media to drive demand for plums and encourage shoppers to participate in the sweepstakes. South African plums can be found at Costco, Sam’s Club and Wegman’s with high saturation in the northeast region. …
Hortgro an organization that supports and represents the interest of the deciduous stone fruit industry of South Africa, provides retailers with consistent quality product availability, consumer intel from inaugural promotion results, and plans for expanding into the nectarine market. …
Starting from the ground up, Hortgro is greatly utilizing Facebook and Instagram to organically gather contacts and promotion participants while also sharing information about South African plums to new audiences. In addition, the company will be sampling at select Costco locations in New Jersey, Pennsylvania, and Georgia with in-store signage to promote the sweetness of the product and the promotion. …
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