Makers of Hormel Natural Choice Deli Meats Announce New National Ad Campaign Inspiring Others to Choose Good

April 19, 2019 Hormel Foods Corporation

The makers of Hormel® Natural Choice® deli meats announced today the launch of the Good Feeds Us All national advertising campaign, created to inspire people to choose good whether it’s in the food they eat or the actions they take.

Hormel Lawsuit Reveals What ‘Natural’ Meat Really Means

On April 8, the Superior Court of the District of Columbia—a jurisdiction with stringent consumer protection laws—dismissed a lawsuit by the Animal Legal Defense Fund (ALDF) alleging Hormel was misleading consumers. The court held that as long as manufacturer labels are approved by the USDA, the advertising can use the “natural” claims. “[I]f a producer can accurately use a term in a label,” the court wrote, “the producer should be able to use the same term in its advertising.”

The Makers of Hormel Pepperoni Announce New Ad Campaign Inspiring Pepperoni Lovers to Think Outside the Pizza Pie

March 21, 2019 Hormel Foods Corporation

The makers of Hormel® pepperoni announced today the launch of the Think it up. Make it up. Pep it up!® national advertising campaign inspiring pepperoni lovers to think outside the pizza pie by reminding them of all the fun and versatile ways to use pepperoni.

Former Hormel President and CEO Richard Knowlton Passes Away

February 4, 2019 Daily Herald

Hormel Foods announced on Friday that Richard L. Knowlton, former Chairman of the Board and President and CEO, passed away.