Shopping for Good, Together We Give Back was the theme of Healthy Family Project’s annual Fall Produce for Kids campaign that took place September 20 through November 1 at Publix. Fifteen produce companies provided 850,000 meals* to the 35 Feeding America® network food banks in the Publix market area. …
This year’s annual Back-to-School campaign by Healthy Family Project saw a record 238 million impressions, as seven partner brands joined forces to make back-to-school easier and healthier for families. Additionally, the campaign is contributing $16,000 to the International Fresh Produce Association’s Foundation for Fresh Produce, supporting initiatives to increase children’s access to fruits and vegetables at school. …
The Healthy Family Project Publix Produce for Kids cause marketing campaign took place May 11 through June 21 with 13 produce companies donating 775,000 meals* to the 35 Feeding America® network food banks in the Publix market area. This is the campaign’s 21st year and has raised more than $3.8 mm for causes that support families and children in the Publix communities and helped provide more than 13 million meals to Feeding America network food banks. …
For more than two decades, Shuman Farms has been a pioneer of cause marketing initiatives within the fresh produce industry. Shuman Farms’ Healthy Family Project®, founded in 2002 by president and CEO John Shuman, has donated more than 18 million meals to Feeding America and raised more than $7.5 million for charities that support children and families. The grower has also donated meals and raised awareness of food insecurity in the U.S. through its own Feeding America retail programs. …
Healthy Family Project’s annual thank you reception at the Southeast Produce Council’s Southern Exposure saw more than 200 produce industry professionals celebrating the ongoing impact of Healthy Family Project’s cause marketing programs. Cause marketing retail and digital campaigns in 2022 raised $235k for Feeding America® food banks, Our Military Kids, Foundation for Fresh Produce and Ripe for Revival. …
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