Produce for Better Health Foundation to Introduce ‘Have A Plant’ at FNCE Expo

PBH will introduce its new consumer call to action, Have A Plant™, for the first time to dietitians through an in-booth photo experience (booth #1142), featuring member products including those from Del Monte Fresh, Seneca, Stemilt Growers, and Sun-Maid Growers of California.

PBH Claims September as National Fruits and Veggies Month

Traditionally known as National Fruits and Veggies – More Matters™ Month, the organization is refining the title to elevate fruit and vegetable consumption as a national priority and to encourage a less-prescriptive approach when talking about and enjoying everyone’s favorite and flavorful plants – fruits and veggies.

Produce For Better Health Foundation Unveils Innovative Consumer Movement to Promote Fruits and Vegetables For Happier and Healthier Lives

Today, PBH reveals its new Have A Plant™ consumer movement, which replaces the Fruits & Veggies—More Matters® public education program, as a transformational approach to shifting fruit and vegetable behaviors, particularly among Millennials and Gen Z.