Hass Avocados

Colombia Avocado Elects New Directors Will Provide Strategic Support to Enhance Domestic Strategy

December 8, 2024 Colombia Avocado Board

Since receiving approval to enter the U.S. market in 2017, Colombian avocados have seen significant growth in imports. In 2023, approximately 30 million pounds were shipped to the U.S., and projections for 2024 indicate a substantial increase to 95 million pounds—a 216% year-over-year rise. This growing volume offers retailers the opportunity to expand their programs and explore new possibilities with high-quality avocados from Colombia. …

Mission Produce Showcases Retail Ready Mangos at New York Produce Show

December 1, 2024 Mission Produce

Mission Produce will go live in January with its retail-ready mango bags, packed with fruit from the Company’s vertically integrated farm in Olmos, Peru. The innovative 4-count value pack of snacking mangos was designed for convenience– the high-graphic, stand-up pouch is called “retail-ready” because it is easy for the retailer to merchandise in-store and easy for the shopper to grab and go. Mission’s retail ready mango bags will be displayed in NYPS’ new product showcase. …

APHIS Authorizes the Importation of Hass Avocados from Guatemala into the United States

November 18, 2024 The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS)

Through careful analysis and thorough research, APHIS has determined that this commodity can be safely imported from Guatemala into the United States with appropriate mitigations. …

New Hass Avocado Board Film Captures the Impact and Value of Strategic Promotion    

October 22, 2024 Hass Avocado Board

A new film about the avocado industry’s success at driving demand nationwide documents the local as well as global impact of the national marketing program led by the Hass Avocado Board (HAB) since its inception over 20 years ago. Independent researchers from the University of California, Davis found strategic promotion helped drive over 260% growth of U.S. avocado consumption while all fresh fruit consumption only rose by 9% during the same timeframe. Growers in California and the surrounding communities that benefit from their business activity have a lot to celebrate as researchers found evidence that with continued investment in research and marketing, the industry is poised for even more growth. …

Mission Produce Hosts 12th Annual Golf Tournament Fundraiser

September 29, 2024 Mission Produce

The Mission Foundation is Mission Produce’s charitable organization dedicated to supporting the communities of Ventura County and the farming industry. …