To equip the industry for success, the Hass Avocado Board (HAB) is launching a Love One Today® page on their website to highlight how partners can confidently leverage the growing success of the Love One Today® mark and nutrition messages to promote sales. …
Bagged avocados are finding their way into the grocery baskets of U.S. avocado shoppers as bags now make up more than a quarter of all avocado purchases. A recent study by the Hass Avocado Board (HAB), available for free download on hassavocadoboard.com/business-support-tools, revealed that purchases of bagged avocados have increased at three times the rate of bulk over a four-year period (2016-2019) as shoppers continued to add bags to their grocery basket. …
Sales of Hass avocados kicked off the new year with four-year record highs through first quarter key holidays, including the Big Game, Valentine’s Day, and St. Patrick’s Day. …
The Hass Avocado Board (HAB), with industry participation, has developed BOLD: The Hass Avocado Industry Board Leadership Development Program. Helping the industry face an increasingly complex marketplace with sophisticated problem-solvers, BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges. …
The Hass Avocado Board’s recently published Q4 holiday retail report indicates that Halloween, Thanksgiving, Christmas, and New Year’s Eve all reached record-high volume and drove a combined 187 million units in retail sales. …
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