First Quarter Holidays Break Avocado Sales Records

July 14, 2021 Hass Avocado Board

Sales of Hass avocados kicked off the new year with four-year record highs through first quarter key holidays, including the Big Game, Valentine’s Day, and St. Patrick’s Day.

BOLD Introduces First-Ever Class of Board Leadership Development Program Members

April 30, 2021 Hass Avocado Board

The Hass Avocado Board (HAB), with industry participation, has developed BOLD: The Hass Avocado Industry Board Leadership Development Program. Helping the industry face an increasingly complex marketplace with sophisticated problem-solvers, BOLD is designed to develop emerging leaders who are both motivated and equipped to meet those opportunities and challenges.

Fall and Winter Holidays Drive Higher Avocado Sales

April 26, 2021 The Hass Avocado Board

The Hass Avocado Board’s recently published Q4 holiday retail report indicates that Halloween, Thanksgiving, Christmas, and New Year’s Eve all reached record-high volume and drove a combined 187 million units in retail sales.

Avocado Shoppers Shifting to Greater Purchase Levels

March 9, 2021 Hass Avocado Board

A recent study by the Hass Avocado Board (HAB) revealed that purchases of avocados have increased substantially over a four-year period (2016-2019). The study indicates that the growth is coming from a growing segment of “Super” avocado shoppers.

Annual Board Nominations Now Open For The Hass Avocado Board

March 5, 2021 Hass Avocado Board

HAB shares the detailed schedule and process for nominating members of its board to inspire interested importers and producers to participate in the nomination process and join HAB on its vision to make avocados America’s most popular fruit.