Hass Avocado Board

Spring and summer holidays generated higher avocado unit sales compared to 2022 according to the recently released holiday retail recap report from the Hass Avocado Board (HAB). Easter, Cinco de Mayo, Memorial Day, and Father’s Day contributed a combined 27.5M incremental avocado units versus the prior year. …

Updated findings froma forecast study by CIRAD, the French Agricultural Research Center for International Development, point to a surplus of fresh avocados in the global market by 2030 unless action is taken to create demand. Proactive strategies through promotion similar to the model of the Hass Avocado Board (HAB) are discussed in the Avocado World Market Projection Up to 2030, Version 2.0 webinar available on-demand at HassAvocadoBoard.com/webinars beginning on August 14. …

As the avocado industry continues to boom in sales and pop culture, Fresh Avocados – Love One Today®, a leading science-based resource founded by the Hass Avocado Board (HAB), celebrates its 10th anniversary with news of continued big strides in elevating positive awareness for the health benefits of avocados, a proven driver for stimulating demand in the U.S. …

Leadership from the Hass Avocado Board (HAB) recently presented to an international audience of over 1,160 delegates from 33 countries on U.S. strategic priorities at the 10th World Avocado Congress (WAC) in New Zealand. With the global avocado market tracking to nearly double in value by 2026,1 industry members are invited to access Global Trends Fresh from World Avocado Congress: Discover the Top Areas of Focus, a webinar on-demand for key takeaways and resulting opportunities for the U.S. avocado industry. …