Hass Avocado Board

U.S. Avocado Industry Steps Forward on Sustainability Journey 

November 1, 2023 Hass Avocado Board

Recognizing nearly all avocado purchasers (96%) are aware, engaged and concerned about environmental and social issues,1 the Hass Avocado Board (HAB) is advancing on telling the industry’s sustainability story. Beginning on November 1st, stakeholders are invited to access The Avocado Sustainability Commitment. Healthy Food, Healthy People, Healthy Planet webinar at HassAvocadoBoard.com/webinar *live 11/1* for a timely update on consumer research conducted to date and how key findings are giving shape to the Avocado Sustainability Center. …

Retailers Sell 27 Million Additional Avocados During Second Quarter Holidays

September 28, 2023 Hass Avocado Board

Spring and summer holidays generated higher avocado unit sales compared to 2022 according to the recently released holiday retail recap report from the Hass Avocado Board (HAB). Easter, Cinco de Mayo, Memorial Day, and Father’s Day contributed a combined 27.5M incremental avocado units versus the prior year. …

Webinar Reveals Three Actionable Insights From Global Study on How to Help Close Avocado Demand Gap Projected by 2030

August 15, 2023 Hass Avocado Board  

Updated findings froma forecast study by CIRAD, the French Agricultural Research Center for International Development, point to a surplus of fresh avocados in the global market by 2030 unless action is taken to create demand. Proactive strategies through promotion similar to the model of the Hass Avocado Board (HAB) are discussed in the Avocado World Market Projection Up to 2030, Version 2.0 webinar available on-demand at HassAvocadoBoard.com/webinars beginning on August 14. …

How a Decade of Supporting Why Avocados are “Extra” is Moving the Industry Forward

July 27, 2023 Hass Avocado Board 

As the avocado industry continues to boom in sales and pop culture, Fresh Avocados – Love One Today®, a leading science-based resource founded by the Hass Avocado Board (HAB), celebrates its 10th anniversary with news of continued big strides in elevating positive awareness for the health benefits of avocados, a proven driver for stimulating demand in the U.S. …

Hass Avocados Proved Lucky for St. Patrick’s Day Sales

July 6, 2023 Hass Avocado Board

St. Patrick’s Day drove higher avocado volume as shown by the recently released holiday retail recap report from the Hass Avocado Board (HAB). The report details the retail dollar sales, volume, and average sale price for Hass avocados during the Big Game, Valentine’s Day, and St. Patrick’s Day holiday weeks. …