H-E-B

Seafood Nutrition Partnership’s ‘Fall in Love with Seafood’ campaign improved seafood sales and increased demand with consumers at H-E-B’s 420 stores throughout January 2024. SNP partnered with the Texas-based supermarket chain to target current seafood consumers that saw an increase in January sales v. the previous 12 weeks. The campaign, supported by nine H-E-B seafood suppliers and key media influencers like Valentine Thomas, drove a strong return on investment of $4.24 for each $1 marketing spend. …

Seafood Nutrition Partnership (SNP) is partnering with H-E-B to encourage Texans to Fall in Love with Seafood to live healthier and happier lives. Throughout January in all 420 H-E-B stores, the campaign will highlight the myriad of delicious and nutritious seafood options available. Social, digital, and in-store media will feature mouthwatering imagery and sassy headlines designed to break through and grab consumer attention. …