Seafood Nutrition Partnership’s (SNP) ‘Fall in Love with Seafood’ Campaign Boosts Seafood Sales at H-E-B

SNP partnered with the Texas-based supermarket chain to target current seafood consumers that saw an increase in January sales v. the previous 12 weeks. The campaign, supported by nine H-E-B seafood suppliers and key media influencers like Valentine Thomas, drove a strong return on investment of $4.24 for each $1 marketing spend.

H-E-B Closes on Land Deal to Develop a Distribution Campus in Hempstead

April 30, 2024 H-E-B

The project’s first phase of construction is expected to start in late 2024. In the long term, H-E-B’s campus will include facilities to support its supply chain operations. At the Houston-area development, which is in Waller County, south of U.S. Highway 290 and east of Highway 6, its several distribution facilities will support H-E-B’s growing business.

‘Fall in Love with Seafood’ Campaign Drives Double-Digit Growth at H-E-B

Seafood Nutrition Partnership’s ‘Fall in Love with Seafood’ campaign improved seafood sales and increased demand with consumers at H-E-B’s 420 stores throughout January 2024. SNP partnered with the Texas-based supermarket chain to target current seafood consumers that saw an increase in January sales v. the previous 12 weeks. The campaign, supported by nine H-E-B seafood suppliers and key media influencers like Valentine Thomas, drove a strong return on investment of $4.24 for each $1 marketing spend.

Enter Your Product Now in the 2024 H-E-B Quest for Texas Best Competition

February 28, 2024 H-E-B

H-E-B is excited to kick off the 11th annual H-E-B Quest for Texas Best, a competition created to find the best Texas-made products. Submissions for the competition will be accepted February 21 through April 4. Qualified participants will compete for a combined $70,000 in cash prizes and the opportunity to feature their product on  H-E-B shelves across the state.

Over 60% of Retailers See Customer Satisfaction Spikes, With Costco, H-E-B, and Publix Leading the Way, ACSI Data Show

February 1, 2024 ACSI

The outlook for the Retail Trade sector is promising, with overall customer satisfaction surging 4% to a score of 78.0 (out of 100), according to the American Customer Satisfaction Index (ACSI®) Retail and Consumer Shipping Study 2023-2024.