According to the study, 72% of shoppers say the economy has directly impacted their grocery spending habits, with a majority trading down to lower-priced alternatives in the face of rising grocery costs. In turn, marketers are placing greater emphasis on customer acquisition and long-term brand building to differentiate as private label competition grows. …
As consumers increasingly turn to TikTok for travel inspiration, a viral trend, grocery store tourism, has many seeing the supermarket as a cultural destination. …
Even when accounting for sample size (which might impact quarterly results), the long-term trend indicates that Gen Z prioritizes low prices and overall value when choosing where to shop for groceries. Great promotions/sales and store loyalty/rewards programs have been less of a driving factor, but both are on an upward trajectory as of early 2024. …
SideChef, the all-in-one home cooking and online grocery platform at the forefront of providing users with game-changing technology, announces the launch of RecipeGen AI. The new beta AI feature allows cooking enthusiasts to snap a photo of any dish–seen at restaurants or even on captured social media–and SideChef will instantly generate a step-by-step shoppable recipe for that dish. …
This is the initial installment in a new FMI blog series on Gen Z grocery shopping habits. This series will share compelling research and cover aspects ranging from shopping behaviors to attitudes about values. …
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