FreshDirect CEO Says Customers Will Only See Benefits After Dutch Grocer Buys Majority Stake
The Dutch company already has a foothold in U.S. grocery e-commerce through Peapod, which was the first company in the country dedicated to online grocery delivery. But FreshDirect’s specialty is fresh food, which represents about 60% of its total sales, and it has a higher market share than Peapod in the New York tri-state area. …