Sam’s Club Unveils Dynamic Consumer Engagement and Feedback Community to Co-Create Products with Members
Through the Member’s Mark Community, an opt-in network, Sam’s Club has unveiled a new level of personalization and participation in the retail industry, designed to enhance the member experience. With this level of dynamic consumer engagement, members play a pivotal role by providing valuable input on products before they reach clubs – from voting on exclusive flavors to rigorously testing and trialing new items. …