Industry Stakeholders Champion New USHBC ‘Grab a Boost of Blue’ Strategic Positioning
Grab a Boost of Blue, USHBC’s strategic positioning and consumer call to action, inspires and drives demand for blueberries through a comprehensive marketing campaign singularly focused on getting blueberries onto shopping lists and into grocery carts. Since the start of the program, many partners have stepped up as champions of Grab a Boost of Blue. …