Grab a Boost of Blue, USHBC’s strategic positioning and consumer call to action, inspires and drives demand for blueberries through a comprehensive marketing campaign singularly focused on getting blueberries onto shopping lists and into grocery carts. Since the start of the program, many partners have stepped up as champions of Grab a Boost of Blue. …
USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, taps into consumers’ passion for blueberries and motivates them to enjoy more of the fruit they love. …
The U.S. Highbush Blueberry Council’s (USHBC) new strategic positioning and call-to-action, Grab a Boost of Blue, officially kicks off this month with a comprehensive marketing campaign and two resource hubs tailored to blueberry industry stakeholders and retailers. …
USHBC’s new strategic positioning and call to action, Grab a Boost of Blue, coupled with smart promotions throughout the year, is designed to tap into consumers’ passion for blueberries to inspire and motivate them to enjoy more of the fruit they love, in more ways and more often! …
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