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Industry Stakeholders Champion New USHBC ‘Grab a Boost of Blue’ Strategic Positioning
Grab a Boost of Blue, USHBC’s strategic positioning and consumer call to action, inspires and drives demand for blueberries through a comprehensive marketing campaign singularly focused on getting blueberries onto shopping lists and into grocery carts. Since the start of the program, many partners have stepped up as champions of Grab a Boost of Blue.... Read more
May 11, 2021 | 2 min to read