Mountaineer & Oscar-Winning Filmmaker Jimmy Chin Affirms Milk’s Sports Drink Status In New Film For ‘Got Milk?’
It’s 5:45 PM. Elite sports climber Kai Lightner is walking down a bustling Kansas City street when his attention is arrested by something up above. He reaches for his milk, takes a drink, passes it to his mom and begins his ascent to the top of a 30-story building where he comes face to face with a climbing wall. As the 21-year-old climbing phenom scales to the top, masterfully maneuvering his limbs with both speed and power, a message appears beneath him: YOU’RE GONNA NEED MILK FOR THAT. …
