Throughout the month of October, the Global Seafood Alliance’s first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!,” will culminate with retail and foodservice promotions and consumer communications focused on GSA’s Best Aquaculture Practices certification. …
The Global Seafood Alliance (GSA) is pleased to announce that it has hired Alison Harris as Chief Sales and Marketing Officer, a newly created role for the nonprofit organization. Harris oversees GSA’s Market Development and Outreach teams and reports to GSA CEO Brian Perkins. …
John Connelly, president of the National Fisheries Institute (NFI), is a recipient of this year’s Wallace R. Stevens Lifetime Achievement Award, recognized for his leadership, integrity and commitment to responsibility. Connelly will be honored on stage at the Global Seafood Alliance’s GOAL 2022 conference in Seattle on Tuesday, Oct. 4. …
A new Best Aquaculture Practices (BAP) consumer-facing website, a key piece of the Global Seafood Alliance’s (GSA) first-ever consumer marketing campaign, was unveiled today. The site features information on the BAP certification program, an introduction to aquaculture, seafood recipes and information on seafood’s positive effect on health and wellness. The site also links to a “how to find” page with direct connections to BAP retail and foodservice partners. …
The Global Seafood Alliance (GSA) has partnered with Envisible, a company specializing in sustainable sourcing and traceability technology, to digitize GSA’s operations in a multi-year partnership that will leverage supply chain information for Best Aquaculture Practices (BAP) and Best Seafood Practices (BSP) stakeholders across the globe. This initiative will enable GSA partners and endorsers to visualize non-identifiable data shared from stakeholders throughout certified supply chains. …
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