Global Seafood Alliance

Global Seafood Alliance Rebrands Signature Event, Announces Dates, Venue for Saint John

January 19, 2023 Global Seafood Alliance

The Global Outlook for Aquaculture Leadership, or GOAL, is now called The Responsible Seafood Summit, a name that better represents GSA’s vision of a world that embraces the role of responsible seafood in meeting global nutrition needs, for both farmed and wild seafood. In addition to renaming its signature event, the nonprofit organization has also redesigned the logo by adopting the familiar fish icon to better align with the brand of GSA, its Best Aquaculture Practices (BAP) and Best Seafood Practices (BSP) certification programs and its Responsible Seafood Advocate online magazine. …

Farmed Shrimp Production Chain Protects its Price Points With Pigmentation

January 11, 2023 Bonnie Waycott, Global Seafood Alliance

Following reports that the color of farmed salmon could be becoming paler, researchers believe that the same phenomenon is occurring in shrimp. …

Global Seafood Alliance Releases Results from First Consumer Campaign

December 22, 2022 Global Seafood Alliance

The Global Seafood Alliance (GSA) has announced the preliminary results from its first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!” Conducted in October to coincide with U.S. National Seafood Month, the campaign was designed to build consumer awareness of the Best Aquaculture Practices (BAP) certification program and drive sales of BAP-certified seafood products. …

Retailers and Foodservice Operators Join Global Seafood Alliance in First Consumer Campaign for National Seafood Month

October 17, 2022 Global Seafood Alliance 

Throughout the month of October, the Global Seafood Alliance’s (GSA) first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!,”  will culminate with retail and foodservice promotions and consumer communications focused on GSA’s Best Aquaculture Practices (BAP) certification. Timed to coincide with U.S. National Seafood Month in October, the campaign will educate consumers using earned and social media through GSA channels and via participation by key retailers and foodservice operators. …

Retailers and Foodservice Operators Join GSA in First Consumer Campaign for National Seafood Month

October 7, 2022 Global Seafood Alliance

Throughout the month of October, the Global Seafood Alliance’s first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!,”  will culminate with retail and foodservice promotions and consumer communications focused on GSA’s Best Aquaculture Practices certification. …