Gen Z

Dole Targets New Generations of Organic Banana and Pineapple Shoppers During National Organic Month in September

September 9, 2024 Dole Plc

The produce leader is working with key national and regional retailers to launch a series of social and digital trade and consumer programs touting Dole’s 25 years of leadership growing organic produce and developing retail programs that communicate the health, sustainability and fair trade benefits of organic bananas and pineapples. The digital, social and PR program launches this week in honor of September’s National Organic Month and continues through mid-October. …

Value vs. Price: How Brands Can Appeal to Gen Z and Baby Boomers

September 3, 2024 8451

Even when accounting for sample size (which might impact quarterly results), the long-term trend indicates that Gen Z prioritizes low prices and overall value when choosing where to shop for groceries. Great promotions/sales and store loyalty/rewards programs have been less of a driving factor, but both are on an upward trajectory as of early 2024. …

New Study Bolsters Existing Evidence that Walnuts Support Well-Being for Gen Z

August 15, 2024 The California Walnut Commission (CWC)

In a recent observational study from Indiana University School of Public Health-Bloomington and funded by the California Walnut Commission, researchers observed that adolescents and young adults who consumed walnuts and other nuts had a lower prevalence for obesity when compared with those who consumed no nuts. …

The Draw Of The Dairy Aisle: 2 Out Of 3 U.S. Adults Say They’re Tempted in the Dairy Aisle

June 13, 2024 National Frozen & Refrigerated Foods Association (NFRA)

More than 2,000 consumers were surveyed, providing insight into U.S. adult consumers’ dairy aisle attitudes and behaviors related to health benefits, inclusion of dairy alternatives, premium brand propensities and more. …

Fresh Perspectives: Gen Z’s Approach to Meat, Seafood and Produce Shopping

April 18, 2024 Allison Febrey, Manager, Research & Insights, FMI

This is the initial installment in a new FMI blog series on Gen Z grocery shopping habits. This series will share compelling research and cover aspects ranging from shopping behaviors to attitudes about values. …