Frutura

Frutura Forms New Division to Prioritize Berries and Names Berry Industry Leader as Berry Division CEO

December 10, 2024 Frutura

Frutura announced a new berry division to be led by that division’s new CEO, JC Clinard. As well as the rebranding of all Frutura berry assets as Sun Belle, including the renaming of Frutura’s berry operations in Mexico. The move to adopt Sun Belle for berries company-wide, reflects the brand’s global power and a desire to make the customer experience seamless and uncomplicated, moving toward surety-of-supply. …

Dual Acquisitions of Sun Belle and Giddings Fruit Propel Frutura’s Berry Portfolio

October 17, 2023 Frutura

Frutura, the global sales and marketing platform designed to supply international customers with high-quality fruit, 365 days a year, has announced their intent to accelerate their berry capabilities in a meaningful way. Agreements-to-acquire all company assets have been signed with Giddings Fruit and Sun Belle. …

Frutura Announces Major Consolidation in Avocados Company to Market Frutura Avocados for the First Time

May 24, 2023 Frutura

Frutura, the global sales and marketing network designed to supply international customers with high-quality fruit 365 days a year, is executing on its plan to become a significant player in avocados. Today it was announced that the company will begin marketing their Hass avocados in North America under the Frutura brand, beginning in the 3rd quarter of 2023. …

Frutura and The Coca-Cola Company Ink Licensing Agreement Frutura to Use Minute Maid and Simply Brands on Fresh Fruit

April 20, 2023 Frutura

Frutura, the global sales and marketing network designed to supply international customers with high-quality fruit 365 days a year, has signed a licensing agreement with The Coca-Cola Company. This is the first time The Coca-Cola Company has licensed one of their brands for use within the fresh produce category. …

Frutura Business Unit Dayka & Hackett to Roll Out Extensive International Avocado Program

August 19, 2022 Frutura

Dayka & Hackett, one of Frutura’s investments in the international fresh fruit business, has hired Stephen Fink as Vice President of Avocados.  Fink, formerly Vice President of North American Sales for Mission Produce, will spearhead Dayka & Hackett’s introduction of avocados to the U.S. and global markets. …