On April 2, 1962, she opened Produce Specialties, Inc. on the L.A. Wholesale produce market with light lavender signs. She was the first woman to own and operate a wholesale produce company in the United States. That purple color turned into the company’s “trademarked” color, and to this day, most everyone in the produce industry associates “purple” with Frieda’s. …
The Produce Marketing Association global community and its staff are deeply saddened to learn of the recent passing of Frieda Rapoport Caplan. …
“We love the notion of Galentine’s Day here at Frieda’s, where we have always celebrated female empowerment. It gives our retailers a way to double the number of Valentine’s Day celebrations and help fill in the gap in between January healthy eating and March St. Patrick’s Day fun,” said Alex Berkley, Frieda’s director of sales. …
The broadcast celebrates food and shares stories of food purveyors that have had a profound impact on American food culture. National correspondent Rita Braver will be covering Frieda’s Specialty Produce. …
The world-famous Hatch Chiles are coming back in season in late July, just ahead of their usual August start date. Frieda’s Specialty Produce is kicking off the season with strong supplies and high-quality product, just in time to include in grilling promotions. …
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