Frieda’s

October is World Vegetarian Month, Shine a Spotlight on Immunity-Boosting Produce

September 30, 2020 Frieda’s Specialty Produce

October 1 marks the 43rd annual World Vegetarian Day. World Vegetarian Day was started in 1977 and serves to kick off Vegetarian Awareness Month, a month-long celebration of plant-based foods. …

Frieda’s Salutes Working Parents

August 13, 2020 Frieda’s Specialty Produce

Back to school is upon us. However, this year working parents in the produce industry find themselves pulling double duty to make way for online and homeschooling. …

Frieda’s Celebrates In-Store Produce Teams April 2

March 25, 2020 Frieda’s Specialty Produce

In-store employees are working overtime to keep shelves stocked and shoppers fed, making them our local heroes. Love Your Produce Manager® Day (LYPM), April 2, is the perfect time to show gratitude for the produce department team and recognize all the hard work they are putting in today and every day. …

Frieda’s Helps Shoppers Look Beyond Fish for Lent

January 30, 2020 Frieda’s Specialty Produce

Creating meatless destinations for your shoppers is key to capitalizing on traditions and consumer trends this Lenten season. “Products like Frieda’s Jackfruit, Stokes Purple® Sweet Potatoes, Soyrizo™ and Colored Cauliflower become the new go-to staples for many homes that observe Lent and abstain from meat on Fridays,” says Alex Berkley, Frieda’s director of sales. …

Celebrating the life of our Kiwi Queen, Dr. Frieda Rapoport Caplan

January 21, 2020 Frieda’s Inc.

On April 2, 1962, she opened Produce Specialties, Inc. on the L.A. Wholesale produce market with light lavender signs. She was the first woman to own and operate a wholesale produce company in the United States. That purple color turned into the company’s “trademarked” color, and to this day, most everyone in the produce industry associates “purple” with Frieda’s. …